Alex and Ani Jewelry - Just a Fad or Right here to Remain?

Alex and Ani is a jewelry brand which has taken the world by storm. They've branded themselves as an eco-friendly style corporation, generating bracelets, necklaces, rings, earrings and also a array of other accouterments for all those who choose to look very good with no hurting the environment inside the course of action. But is there seriously any substance behind this sudden recognition? Are these designs just the new hip point, quickly to be forgotten?



All the signs indicate that this brand will not be disappearing any time soon. That is largely because of the brand's exclusive philosophy of charity, social consciousness and environmentally friendly organization.



The Brand's Increasing Recognition



What is the cause for the sudden development in popularity of this jewelry - and why is it probably to continue? It may have anything to accomplish with the exclusive strategy designer Carolyn Rafaelian has brought towards the sector. Instead of wanting to design jewelry that beautifies by way of its own merit, she aims to make pieces that let women (and men) to bring out their own all-natural beauty.



The recognition just isn't just within the appearance with the jewelry, but additionally inside the sensible elements on the designs. Alex and Ani jewelry implements a new technologies known as the "Expandable Concept" which makes bracelets and necklaces far more simply adjustable, enabling you to customize your accessories even additional.



Collector's Items



The truth that A&A pieces are beginning to turn into collector's items is usually a testament to the fact that they're probably to be around for a long time. Alex and Ani's Heirloom Collection can be a series of limited edition productions for the avid jewelry lover who really wants to stand out and personal an exclusive piece of wearable art.



The Perfect Gift



Of course, A&A jewelry will not be just worth buying for yourself - these pieces are so exquisite, it would be silly not to make the most of them by giving a few as gifts for birthdays, Christmas or special occasions like engagements. Because each piece of jewelry is so unique, you'll often come across a bangle or necklace while browsing that might not suit you personally, but would be perfect for someone you know.



Commitment to Eco-Friendly Business enterprise



A&A is leading by example with an environmentally friendly company model. And it's not limited towards the battle against climate change and pollution. A&A are currently promoting discounted bangles, the profits from which go entirely towards the relief effort for the Haiti earthquake disaster. This can be part of the "Charity by Design" variety, where a bangle is designed with a specific charity in mind and the proceeds go to that particular organization. A&A are proving that a business with a conscience can not only compete in the jewelry market, but additionally thrive, as additional people become conscious of global issues and start turning away from multinational companies who "just don't care."



Alex and Ani's commitment to a cleaner environment ties in perfectly with all the philosophy of design behind the brand. Carolyn Rafaelian has built her range around the idea that nature and simplicity is at the core of all real beauty. So, of course, it wouldn't make sense to produce products designed to beautify people if that production leaves the globe less beautiful.



Alex and Ani just isn't only an environmentally friendly brand through the use of recycled materials - the designs are also meant to evoke concepts of unity and social awareness. The peace symbol, for instance, features on one bracelet. The Charity by Style bracelet for the African Rainforest Conservatory features a pendant with a symbol of your Tree of Life. It's by way of symbolism and charity like this that the brand encourages its consumers to become more conscious and proactive citizens of the world.



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